KNOX Hotels is a new Icelandic hotel group with a bold vision. Our portfolio currently includes six hotels with approximately 300 rooms . These properties are now entering an exciting new chapter—many will grow in size, be reimagined, and relaunched under distinct, stand-alone brands.
 

At KNOX, we don’t just acquire hotels—we reimagine them. Powered by innovation and technology, we create exceptional destinations where purposeful design, outstanding service, and bold thinking come together to deliver experiences that truly stand apart.