KNOX Hotel Group is a collection of distinctive hotels across Iceland, each rooted in its destination.

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Each hotel,
a distinct story.

6 hotels

300+ rooms

1 vision

our hotels

Hotel Eyja

Hotel with a truly high sustainability profile. At Eyja we believe in treating the planet a little better, without asking you to try any harder. Because honestly, you’re on holiday. You came to unwind, not overthink. So we’ve done the eco-thinking for you.

Meeting facilities and gathering spaces for groups

Gym

Free Parking

Organic Breakfast and more

Hotel HAMAR

Set next to a stunning golf course in Borgarness, our hotel offers a unique fusion of outdoor adventure and wellness. Located on The Silver Circle, perfect location to explore the beauty of West Iceland.

Spacious conference rooms ideal for large groups

Relaxing saunas and outdoor hot tubs

Free parking

On-site restaurant and more

UMI Hotel

Between the towering mountains and the wild coastline, UMI offers a secluded retreat where nature sets the pace. Our restaurant showcases ingredients sourced from Iceland, bringing the essence of the land to your plate. Located within minutes from main attractions of the South Coast.

Recognized with a Michelin Key

Saunas and a peaceful yoga room

Access to a private black sand beach

Free parking and more

magma hotel

Welcome to Magma, your Icelandic farm lodge, quietly tucked between lava fields, glacial lakes, and skies that stretch wide and clear. This is a place designed to support your days exploring and your evenings unwinding.

Private cabins with patios to take in the views

Perfect spot for bird watching

Free parking

On-site restaurant and more

hotel Höfn

Höfn í Hornafirði, South Coast - 5.5 hours drive from Reykjavík

Nestled in a historic Icelandic fishing town, Hótel Höfn has long been a gathering place for both locals and travelers. Whether you’re here for an adventure or a cozy evening with friends, we invite you to experience the warmth, history, and lively energy of Hótel Höfn.

On-site restaurant serving local cuisine and a pizza menu

Free parking

Ideal base for adventurous travellers exploring the surrounding nature

Laundry service and more

Hotel Flókalundur

Set in a protected area that is a paradise for explorers, our hotel is surrounded by dramatic fjords, natural hot springs, and rugged coastlines perfect for hiking, kayaking, and soaking in nature’s raw beauty.

On-site restaurant

Natural hot spring, Hellulaug, just across from the hotel

Open seasonally from May until the end of September

Free parking and more

Designed for Experiences

KNOX Hotels is an Icelandic hotel portfolio with six distinctive properties and over 300 rooms across the country. Each hotel is stepping into a new phase, refining its concept and evolving into a clearly defined, stand-alone brands.

At KNOX, we don’t simply acquire hotels, we elevate them. With sharp focus on bringing the guest unique experiences that enhances their stay. We build destinations where purposeful design, confident service, and strong brand identity come together.

Special stays, thoughtfully offered.

Explore seasonal packages and exclusive benefits across our hotels, each designed to make your stay even more memorable.

Small Team.
Bold Vision

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WE CHALLENGE

THE ORDINARY

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